Selections of my Past Projects

Graduate Program (MBA)

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Marketing Presentation for Sound House Records

Mock marketing campaign for Sound House Records, a record store operating in Troy, NY.

Marketing Presentation for UAlbany Football

Mock marketing plan for increasing engagement at UAlbany football games.

Marketing Presentation for Gail's Florals

Mock full marketing plan for fake floral company.

Mini-Case Study on Brand Social Media Image

Mini-essay on brand social image, where I focused on Urban Outfitters and UO Home.

Mini-Case Study on User-Generated Content (UCG)

Mini-essay on UCG, where I focused on Target.

Operations Management Case

Operations management case study focusing on improving restaurant operations and customer satisfaction using delivery service.

Undergraduate Program

Business Capstone "Thesis" Project

An analytical & financial case study comparing two entertainment giants, Paramount & Disney. This project received an "A."

Marketing Presentation for South End Grocery

Mock marketing plan for non-profit that opened in 2022 to combat the food desert in Albany’s South End by creating a full-service operation offering an array of locally sourced food.

"Adlob" Presentation for South End Grocery

Draft marketing objects for mock marketing plan, all created using Canva.

Social Media Strategy for UAlbany Massry Center for Business

Semester-long project creating a social media strategy for our business school.

Marketing Analysis on Diesel Jeans

A case study on Diesel's unique marketing campaigns.

Marketing Presentation for Mud/Wtr

Mock marketing plan for Mud/Wtr brand.